The Role of IT in a B2B Environment

At Indigo IT, we work with technology and IT solutions to support business-to-business (B2B) companies. We have discovered that for some people, that may mean setting up email servers and acting as an outsourced tech support line. Which we do.

However, we can help you achieve much more. You see, the role of IT in the B2B space is actually much bigger than we may think; when leveraged properly it can be used to improve all areas of the business, from productivity to marketing.

So, how exactly does that work for the average B2B business? And how can it improve everyday operations?  


Businesses of any shape or size carry an enormous amount of data, some of it very sensitive. Data is a goldmine for hackers and data thieves, who can harvest and sell this data on, or use it to extort money from you and your customers.

With smaller businesses now being major targets for hackers and cybercrime, it has never been more important for B2B businesses to keep their data secure.  However, this means more than simply installing an antivirus scanner on your computer and calling it a day.

Many modern IT solutions are designed to protect business data and keep it safe. An informed and well-designed solution can ‘ring-fence’ your data, putting it behind multiple layers of virtual protection. This approach will make it much harder for anyone with nefarious intentions to access. IT is a business’s first (and main) line of defence against data loss, theft or hacking.


As a business owner, you’re probably very good at what you do. As is everyone you hire within your business to do a specific job. 

Nevertheless, you may not be an expert when it comes to putting the systems and technology needed to run your business in place. For example, you might not know how to set up a SQL server, where you can utilise all of the cloud services within your business. Or how to back up your data so that nothing ever gets lost, for instance.

IT support really comes into its own here. There is a lot that needs to go on behind the scenes of a B2B operation to keep everything running smoothly and all of it is held together by IT solutions.

Outsourcing your B2B IT support gives you access to experts in B2B technology, who can make your business run better, faster and more efficiently.


In the business world, communication plays a critical role. Good communication is vital to maintain the relationship between employees, suppliers and customers. 

Poor communication can have a hugely negative impact on your business, from creating misunderstandings between managers and employees to losing clients you could have held on to. 

There are hundreds of ways technology can help businesses communicate more effectively, from VoIP phone lines with more stable connections to reliable email connectivity.

B2B companies can implement more modern developments too. Video chat software to allow you to see facial expressions and share information in real-time is one option. Answering common FAQs with bots on social media is another. You can even run regular live streams to chat directly with customers or train employees from all around the globe.

All of this new technology means you can deliver higher quality customer service, develop better relationships between employees, and foster more secure information channels with suppliers.

Marketing Support

Of course, IT isn’t just about keeping things going. It’s also about giving the business the tools they need to improve performance and efficiency across the board. This is most prominent in the marketing department. 

Technology solutions, used properly, can transform marketing efforts, helping businesses to:

  • Deliver more leads into their sales funnel. Automation tools for social media, email marketing campaigns, Google Ads and even offline marketing efforts catch more opportunities and draw more leads into the sales funnel, without any extra effort from the business.
  • Track their progress through the sales funnel. Leads never need to get lost again. Sophisticated tracking and tagging tools can follow a customer’s journey through your sales funnel. These tools can even move them on to the next step.
  • Make leads progress quicker. With more data available and more tools to analyse it, it’s much easier to identify which leads have more potential. Speeding up this progression helps your teams focus on developing those faster.
  • Convert more leads to clients. Naturally, as the funnel saturates with new leads, more leads turn into closed deals, improving conversion rates.

At Indigo IT, we work with businesses who want to leverage the power of IT in their B2B business but are not quite sure how to go about it.

Our team can help you understand what systems you have in place right now. We work with you to explore how you could use hidden features or new solutions to create a strong IT strategy that supports your business goals for the year and beyond.

We spend time getting to know your business and create tailored plans to suit your business needs and goals. If you would like to know more, just get in touch with the team today.